Whatever
Heineken® engages on it does with innovation and style in line with its premium
quality and packaging. To this end, the world’s leading international premium
beer has just unveiled its new global bottle in Nigeria. The brand, which
constantly looks for opportunities to set new world standards to provide its
consumers with utmost quality, did not disappoint as it held a spectacular
World Premiere of the bottle at the Federal Palace Hotel and Casino in Lagos
which attracted high net worth personalities.
Speaking
at the unveiling ceremony, Mr. Nicolaas Vervelde, Managing Director/CEO
Nigerian Breweries Plc said the company has been reinventing its brands and driving
innovation over the years. Heineken®, he noted, is an outstanding brand in
Nigeria, the fastest growing and most premium lager beer in the country, hence
the name “Chairman”. The packaging, he continued, is state of the art and a
retinue of distributors will ensure that it gets to the hands of its consumers
wherever they are.
Mr.
Walter Drenth, the Marketing Director affirmed that the
new world class and innovative, proprietary bottle comes in 60cl and 33cl
content. “It is a uniform Heineken® bottle across the world and I am proud that
Nigeria is one of the first countries to introduce this new design on a
returnable bottle. This bottle is designed with true perfection to match the
premium quality that Heineken® always delivers”.
Taking
the audience through the unique design features of the new bottle, Drenth
stressed that it is the first bottle
of its kind with a transparent label
in Nigeria; the Marketing Director said it was deliberately achieved because
“Heineken® hides nothing of its premium quality. The new green neck foil is inspired by the shape of a smile and is now
wrapped around a longer neck. The stylish embossment
at the back is a proof of authenticity and class. Together with the modern curves it adds a tactile nature that is
pleasant to touch and that improves grip”, Drenth added.
Throwing
more light on the new bottle, Jacqueline Van Faassen, Senior Brand Manager
Heineken, pointed out that the taller, slimmer bottle contour shape with
elegant curves gives a modern, premium feel and the strong shoulders gives the
bottle an air of masculinity and pride. The content is the same premium quality
Heineken® beer that is brewed with only 3 natural ingredients: water, 100%
malted barley and hops. Apart from the new bottle, she added that a new world
class crate and a six pack unique packaging is part of the innovation that the
brand is bringing to consumers. She also enjoined consumers to visit
www.heineken.com, www.facebook.com/heineken, Twitter: @heineken_ng to learn
more about the new bottle.
The
feel of the World Premiere event was reminiscent of a scene from a James Bond
007 movie. Heineken® also sponsored and premiered Skyfall, the latest James
Bond movie worldwide and by so doing, lived up to the promise it made earlier
on premiering the film in Nigeria. There was a high speed boat chase between mercenaries
and the naval security marshals to retrieve the case containing the new bottle
snatched earlier by mercenaries. The case was eventually retrieved and handed
over to Jacqueline Van Faassen and its content, the new world class Heineken®
bottle was revealed to the audience by Nicolaas Vervelde and Walter Drenth.
Some
of the important personalities that attended the World Premiere include: Tuface
Idibia, ex-Super Eagle star, Victor Ikpeba, Yinka Davies and Timi Dakolo.
Others include Alhaji Bello Kankarofi, Registrar, Advertising Practitioners
Council of Nigerian, APCON, Steve Ayorinde, MD, National Mirror and Oscar
Onyema, Director General, Nigerian Stock Exchange, NSE. The personalities at
the event applauded the way the bottle was delivered; they were particularly
thrilled by the drama that took place before the arrival of the bottle in which
a guest was “tracked down and interrogated” for being in possession of the
Heineken® James Bond case.
The
guests later proceeded to the Silverbird Galleria to watch Skyfall, the latest
James Bond film where they were refreshed with chilled Heineken® in a world
class bottle from the World to Nigeria.
Bond look alike |
8 Delivering the Heineken bottle |
Jacqueline Van Faassen, Senior Brand Manager Heineken Carrying the Silver briefcase |
Victor Ikpebe and Tu-Face with guests |
Marketing Director Walter Drenth and Managing Director Nicholaas Vervelde of Nigerian Breweries |
Yinka Davies performing |
Overview of the crowd |
All roads lead to the galleria for SkyFall |
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