H&M undresses David Beckham for Christmas

English soccer star David Beckham has once again stripped down to just his underwear in a new campaign for H&M’s David Beckham Bodywear collection.
The new shots, which will be plastered across billboards throughout the US this week, feature the 37-year-old Beckham sporting a lush Magnum P.I.-style mustache and a pair of H&M boxer briefs.
More photos after the cut...

The David Beckham Bodywear for H&M collection now includes a hooded robe, draw-string pants, a long-sleeved shirt and even a towel.

“I’m very happy that so far people seem to like it, and the first season was incredibly successful,” Beckham, who was a part of the 2012 Olympic torch lighting ceremony, said of the new underwear campaign. “The challenge is to keep it going and establish a brand that will last many years. That is my ambition.”
Beckham said he didn’t have any help getting in shape for the ads, where he was minimally dressed in front of the cameras.“I did nothing different,” he says. “I’m naturally fit, of course, as an athlete, so there is nothing out of the ordinary I do!”
The David Beckham Bodywear line was designed by the soccer star himself and reflects Beckham’s personal style with a focus on quality, fit, function, comfort and design.