Thursday, 27 November 2014

2face, Mario, Shina Peters, Ice Prince, others Light Up Pepsi Co-Sponsored Corporate Elite

It was fun and excitement at the eight edition of Corporate Elite every musical concert in Lagos as over 5,000 guests who stormed the conventions Expo Centre of Eko Hotel partied till early hours of morning. Lagos confirmed her status as the entertainment hub of Africa, as the crème de la crème of global entertainment trouped in numbers to be part of the international annual music festival.
The event, co-sponsored by Pepsi, the leading brand in carbonated soft drink, brought together the best of music stars in Nigeria and other parts of the world. Tuface Idibia, surprisingly did not perform but still managed to pull fans and admirers to where he was seated.

The legendary Freddy Jackson filled the hall with his sonorous voice as he sang old tunes that brought back pleasant memories. Dru Hill, Mario, 112, SA Group, Micasa and many others also serenaded the audience with songs that brought chills to many fans especially the ladies as some were seen openly shedding tears of happiness.

Nigerian acts took their performances to another level. Praiz, one of Nigeria’s finest set the stage on fire with his motivating songs, “Rich and Famous” and “Mercy” which had fans singing along. As the ladies were still swooning over Praiz, another sex symbol, Bankky W, stormed the stage to take the audience on another musical orgasm and excitement with some of his current tunes which included “Ma Jaye Orimi”.

Young Nigerian artists, Jeffry and Immaculate set the stage for Omoakin who stormed the podium with beautiful tunes such as Suretete and Talosobe. The audience were yet to recover from Omoakin when JJC, the true African artist took the stage by storm with his popular tune, We Are African.
Lami Phillips, an African female song writer and singer, caught attention of everyone with her sparkling black net dress and white shoe the moment she stepped on stage. She lives up to expectation with beautiful presentation from her award winning album, Intuition.

An ecstatic Head of Marketing, Seven up Bottling Company Plc, makers of Pepsi, are of the headline sponsors of the event, Mr. Norden Thurston explained Pepsi’s sponsorship of the event in the last eight years: “Pepsi seeks to achieve a connection with its consumers, the positioning of Pepsi is to “live for now” and to live for now means making the best part of every single moment, tonight all five thousand people here are living for now. This year Corporate Elite was bigger and better. We always seek to excite and engage our consumers and we have been around this long because of the consumer.

Don Jazzy, High Priest, Dudu, KCee, Afro Juju crooner, Sir Shina Peters were some of the other stars that shone like gold on the night. Pepsi is a brand known to nurture talents in sports through the Nigerian Idol and the Pepsi Football Academy.

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