Smirnoff, the world’s No. 1 selling vodka and ready to drink brand is
getting the party started for Nigerians in the run-up to the festive period. In true party style, Smirnoff is bringing the
very best in international entertainment and fun to our doorstep with the
return of Smirnoff Midnight Circus. This
year, Smirnoff is presenting an incredible series of party events including the
3D disco – a fusion of music, art and video and Illuminato – a party themed on ultra
violet, neon, light and
dark.
The plans for this year’s Smirnoff Midnight Circus were unveiled to
the media, stakeholders and Smirnoff fans at an exclusive VIP party at the freshest addition to the
Lagos Island Club scene, N-tyce. Guests
at the event were given a chance to learn the art of
mixing from top Smirnoff mixologists and how to enjoy Smirnoff at its best, with
live performances from three of the hottest up and coming artists in Nigeria, Davido,
Danny Crane and Olamide and great music from DJ Spin’all.
Speaking at the event, Austin Ufomba, Marketing Director, Guinness
Nigeria PLC said: “As always, Smirnoff brings the best in international
nightlife to entertain its fans and with these themed events, we are once again
pushing the boundaries of the party experience to ensure a night Nigerians will
never forget. When fans are looking to
have fun and party, we want them to always choose to do so with Smirnoff.”
Smirnoff Vodka and Smirnoff Ice will be giving party-goers the chance
to see nightlife in a completely different way at the Smirnoff 3D Disco which
kicks off in Calabar on 14th December and Lagos on 15th December. Smirnoff will then be lighting up the lives
of party lovers in Lagos and Abuja in March, with Illuminato, two spectacular
neon, light-themed parties.
No Smirnoff party would be complete without the triple distilled and
10 times filtered vodka, and alongside these exclusive events, Smirnoff will be
hosting Smirnoff Start the Night Sampling
Sessions at the hottest bars and clubs across the nation. These mixology sessions will give Smirnoff fans
a chance to learn more about Smirnoff Vodka and Smirnoff Ice through a series
of mixology master classes by Smirnoff experts, who will show fans how they can
best enjoy Smirnoff - mixed with orange juice, tonic or other soft drinks to
make great tasting cocktails. These
sessions will give Smirnoff fans a chance to discover all the ways to enjoy the
nation’s purest premium vodka and Smirnoff Ice, ready to
drink vodka.
Smirnoff also launched a new social media initiative in an effort to
connect with its fans to make sure it continues to give fans what they enjoy
the most. Smirnoff Party Central is an interactive page on Facebook for fans
to engage with their favourite vodka.
Felix Ewenmadu, General Manager, Diageo Brands Nigeria, added that the
Smirnoff brand is all about connecting with people whether through great
gatherings or through social media platforms. “As well as bringing Smirnoff
fans the biggest and best parties, we are also ensuring that we can connect and
get involved with them in new and innovative ways. The launch of Smirnoff Party Central on Facebook is
one way for us to ensure that our fans can keep up to date with all our
exclusive Smirnoff related news including updates on Smirnoff Start the Night Sampling Sessions, the hottest parties and
events, share images and experiences, access tips on hosting the best parties
and be rewarded in a way that Smirnoff can.”
For your chance to be in the know, keep up to date with all the latest
party news, send in your party tips and questions, win prizes and ‘Be There’ at
the best parties, make sure you ‘like’ the Smirnoff Nigeria Facebook page at www.facebook.com/Smirnoffnigeria
and follow Smirnoff on twitter (@SmirnoffNg).
Always remember to enjoy Smirnoff responsibly – strictly 18+. For more
information on our brands please visit www.guinness-nigeria.com.
Also visit www.DRINKiQ.com
for more information on education and enlightenment on responsible drinking.
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